California Privacy Protection Agency
The California Privacy Protection Agency (CPPA) is a new state agency tasked with enforcing consumer privacy laws, including the California Privacy Rights Act (CPRA). The CPRA explicitly protects individuals’ data privacy rights by both strengthening existing laws like the California Consumer Privacy Act (CCPA) and creating new consumer rights. For example, the CPRA gives consumers the right to correct personal information that is inaccurate, or even to request deletion of the data.